{ "citation": "Aly (2026). The Tech Creator Index 2026. aly.bio/index/2026. Data CC BY 4.0. Cite each number's original source first.", "edition": "2026", "licence": { "name": "CC BY 4.0", "url": "https://creativecommons.org/licenses/by/4.0/" }, "pending": [ { "note": "Being re-measured with 10 public pages per platform. It joins this page when the run is done.", "stat": 12 } ], "publishedOn": "2026-10-10", "rows": [ { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2005", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 2485100 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2006", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 2615834 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2007", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 2633956 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2008", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 2559006 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. 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The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2010", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 2473934 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2011", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 2550495 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. 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The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2013", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 2591539 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2014", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 2691040 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2015", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 2795897 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2016", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 2948338 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2017", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 3182674 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2018", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 3486829 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2019", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 3498990 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2020", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 4356498 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2021", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 5390816 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2022", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 5062563 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2023", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 5469302 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2024", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 5224176 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications", "geo": "US", "period": "2025", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 5671836 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications, January to August", "geo": "US", "period": "2025", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 3826844 }, { "badge": "Measured", "caveat": "An application is not a business: many never open. The count began in 2005.", "computed_by_aly": "Sum of monthly applications, not seasonally adjusted (series BABATOTALNSAUS)", "figure": "Business applications, January to August", "geo": "US", "period": "2026", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 1, "strength": "Primary (official statistics)", "unit": "applications", "value": 4345310 }, { "badge": "Measured", "caveat": "Counts only businesses with a payroll, so it can't be compared with US applications. Experimental series.", "computed_by_aly": "Sum of monthly entrants and openings, business sector, seasonally adjusted", "figure": "New employer businesses (entrants)", "geo": "Canada", "period": "2015", "source": "Statistics Canada", "source_published": "28 Sep 2026", "source_title": "Table 33-10-0270-01, business openings and closures", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310027001", "stat": 1, "strength": "Primary (official, experimental series)", "unit": "businesses", "value": 191089 }, { "badge": "Measured", "caveat": "Counts only businesses with a payroll, so it can't be compared with US applications. Experimental series.", "computed_by_aly": "Sum of monthly entrants and openings, business sector, seasonally adjusted", "figure": "New employer businesses (entrants)", "geo": "Canada", "period": "2016", "source": "Statistics Canada", "source_published": "28 Sep 2026", "source_title": "Table 33-10-0270-01, business openings and closures", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310027001", "stat": 1, "strength": "Primary (official, experimental series)", "unit": "businesses", "value": 190214 }, { "badge": "Measured", "caveat": "Counts only businesses with a payroll, so it can't be compared with US applications. Experimental series.", "computed_by_aly": "Sum of monthly entrants and openings, business sector, seasonally adjusted", "figure": "New employer businesses (entrants)", "geo": "Canada", "period": "2017", "source": "Statistics Canada", "source_published": "28 Sep 2026", "source_title": "Table 33-10-0270-01, business openings and closures", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310027001", "stat": 1, "strength": "Primary (official, experimental series)", "unit": "businesses", "value": 183648 }, { "badge": "Measured", "caveat": "Counts only businesses with a payroll, so it can't be compared with US applications. Experimental series.", "computed_by_aly": "Sum of monthly entrants and openings, business sector, seasonally adjusted", "figure": "New employer businesses (entrants)", "geo": "Canada", "period": "2018", "source": "Statistics Canada", "source_published": "28 Sep 2026", "source_title": "Table 33-10-0270-01, business openings and closures", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310027001", "stat": 1, "strength": "Primary (official, experimental series)", "unit": "businesses", "value": 198316 }, { "badge": "Measured", "caveat": "Counts only businesses with a payroll, so it can't be compared with US applications. Experimental series.", "computed_by_aly": "Sum of monthly entrants and openings, business sector, seasonally adjusted", "figure": "New employer businesses (entrants)", "geo": "Canada", "period": "2019", "source": "Statistics Canada", "source_published": "28 Sep 2026", "source_title": "Table 33-10-0270-01, business openings and closures", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310027001", "stat": 1, "strength": "Primary (official, experimental series)", "unit": "businesses", "value": 181563 }, { "badge": "Measured", "caveat": "Counts only businesses with a payroll, so it can't be compared with US applications. Experimental series.", "computed_by_aly": "Sum of monthly entrants and openings, business sector, seasonally adjusted", "figure": "New employer businesses (entrants)", "geo": "Canada", "period": "2020", "source": "Statistics Canada", "source_published": "28 Sep 2026", "source_title": "Table 33-10-0270-01, business openings and closures", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310027001", "stat": 1, "strength": "Primary (official, experimental series)", "unit": "businesses", "value": 163172 }, { "badge": "Measured", "caveat": "Counts only businesses with a payroll, so it can't be compared with US applications. Experimental series.", "computed_by_aly": "Sum of monthly entrants and openings, business sector, seasonally adjusted", "figure": "New employer businesses (entrants)", "geo": "Canada", "period": "2021", "source": "Statistics Canada", "source_published": "28 Sep 2026", "source_title": "Table 33-10-0270-01, business openings and closures", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310027001", "stat": 1, "strength": "Primary (official, experimental series)", "unit": "businesses", "value": 192022 }, { "badge": "Measured", "caveat": "Counts only businesses with a payroll, so it can't be compared with US applications. Experimental series.", "computed_by_aly": "Sum of monthly entrants and openings, business sector, seasonally adjusted", "figure": "New employer businesses (entrants)", "geo": "Canada", "period": "2022", "source": "Statistics Canada", "source_published": "28 Sep 2026", "source_title": "Table 33-10-0270-01, business openings and closures", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310027001", "stat": 1, "strength": "Primary (official, experimental series)", "unit": "businesses", "value": 199210 }, { "badge": "Measured", "caveat": "Counts only businesses with a payroll, so it can't be compared with US applications. Experimental series.", "computed_by_aly": "Sum of monthly entrants and openings, business sector, seasonally adjusted", "figure": "New employer businesses (entrants)", "geo": "Canada", "period": "2023", "source": "Statistics Canada", "source_published": "28 Sep 2026", "source_title": "Table 33-10-0270-01, business openings and closures", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310027001", "stat": 1, "strength": "Primary (official, experimental series)", "unit": "businesses", "value": 194605 }, { "badge": "Measured", "caveat": "Counts only businesses with a payroll, so it can't be compared with US applications. Experimental series.", "computed_by_aly": "Sum of monthly entrants and openings, business sector, seasonally adjusted", "figure": "New employer businesses (entrants)", "geo": "Canada", "period": "2024", "source": "Statistics Canada", "source_published": "28 Sep 2026", "source_title": "Table 33-10-0270-01, business openings and closures", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310027001", "stat": 1, "strength": "Primary (official, experimental series)", "unit": "businesses", "value": 190410 }, { "badge": "Measured", "caveat": "Counts only businesses with a payroll, so it can't be compared with US applications. Experimental series.", "computed_by_aly": "Sum of monthly entrants and openings, business sector, seasonally adjusted", "figure": "New employer businesses (entrants)", "geo": "Canada", "period": "2025", "source": "Statistics Canada", "source_published": "28 Sep 2026", "source_title": "Table 33-10-0270-01, business openings and closures", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310027001", "stat": 1, "strength": "Primary (official, experimental series)", "unit": "businesses", "value": 181263 }, { "badge": "Measured", "caveat": "Counts only businesses with a payroll, so it can't be compared with US applications. Experimental series.", "computed_by_aly": "Sum of monthly entrants and openings, business sector, seasonally adjusted", "figure": "Business openings, including re-openings", "geo": "Canada", "period": "2019", "source": "Statistics Canada", "source_published": "28 Sep 2026", "source_title": "Table 33-10-0270-01, business openings and closures", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310027001", "stat": 1, "strength": "Primary (official, experimental series)", "unit": "businesses", "value": 508627 }, { "badge": "Measured", "caveat": "Counts only businesses with a payroll, so it can't be compared with US applications. Experimental series.", "computed_by_aly": "Sum of monthly entrants and openings, business sector, seasonally adjusted", "figure": "Business openings, including re-openings", "geo": "Canada", "period": "2025", "source": "Statistics Canada", "source_published": "28 Sep 2026", "source_title": "Table 33-10-0270-01, business openings and closures", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310027001", "stat": 1, "strength": "Primary (official, experimental series)", "unit": "businesses", "value": 539909 }, { "badge": "Measured", "caveat": "", "computed_by_aly": "Share of high-propensity applications (BAHBATOTALNSAUS) in all applications (BABATOTALNSAUS), annual sums", "figure": "High-propensity business applications (likely to hire)", "geo": "US", "period": "2019", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 2, "strength": "Primary (official statistics)", "unit": "applications", "value": 1316191 }, { "badge": "Measured", "caveat": "", "computed_by_aly": "Share of high-propensity applications (BAHBATOTALNSAUS) in all applications (BABATOTALNSAUS), annual sums", "figure": "High-propensity share of applications", "geo": "US", "period": "2019", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 2, "strength": "Primary (official statistics)", "unit": "percent", "value": 37.6 }, { "badge": "Measured", "caveat": "", "computed_by_aly": "Share of high-propensity applications (BAHBATOTALNSAUS) in all applications (BABATOTALNSAUS), annual sums", "figure": "High-propensity business applications (likely to hire)", "geo": "US", "period": "2025", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 2, "strength": "Primary (official statistics)", "unit": "applications", "value": 1708842 }, { "badge": "Measured", "caveat": "", "computed_by_aly": "Share of high-propensity applications (BAHBATOTALNSAUS) in all applications (BABATOTALNSAUS), annual sums", "figure": "High-propensity share of applications", "geo": "US", "period": "2025", "source": "US Census Bureau", "source_published": "11 Sep 2026", "source_title": "Business Formation Statistics", "source_url": "https://www.census.gov/econ/bfs/index.html", "stat": 2, "strength": "Primary (official statistics)", "unit": "percent", "value": 30.1 }, { "badge": "Measured", "caveat": "A count of all businesses, not of new ones. Businesses with over $30,000 in revenue, counted by location.", "computed_by_aly": "Non-employer share of all businesses (33-10-1175-01 over both tables)", "figure": "Businesses with employees", "geo": "Canada", "period": "June 2026", "source": "Statistics Canada", "source_published": "14 Aug 2026", "source_title": "Canadian Business Counts, June 2026", "source_url": "https://www150.statcan.gc.ca/n1/daily-quotidien/260814/dq260814d-eng.htm", "stat": 2, "strength": "Primary (official statistics)", "unit": "businesses", "value": 1366418 }, { "badge": "Measured", "caveat": "A count of all businesses, not of new ones. Businesses with over $30,000 in revenue, counted by location.", "computed_by_aly": "Non-employer share of all businesses (33-10-1175-01 over both tables)", "figure": "Businesses without employees, revenue over $30,000", "geo": "Canada", "period": "June 2026", "source": "Statistics Canada", "source_published": "14 Aug 2026", "source_title": "Canadian Business Counts, June 2026", "source_url": "https://www150.statcan.gc.ca/n1/daily-quotidien/260814/dq260814d-eng.htm", "stat": 2, "strength": "Primary (official statistics)", "unit": "businesses", "value": 3782386 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Self-employed, incorporated", "geo": "US", "period": "2019", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 6182.5 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Self-employed, incorporated", "geo": "US", "period": "2020", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 6282 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Self-employed, incorporated", "geo": "US", "period": "2021", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 6116 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Self-employed, incorporated", "geo": "US", "period": "2022", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 6654.5 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Self-employed, incorporated", "geo": "US", "period": "2023", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 6682.7 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Self-employed, incorporated", "geo": "US", "period": "2024", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 6821.5 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Self-employed, incorporated", "geo": "US", "period": "2025", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 6936.5 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Self-employed, unincorporated", "geo": "US", "period": "2019", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 9539.6 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Self-employed, unincorporated", "geo": "US", "period": "2020", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 9253 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Self-employed, unincorporated", "geo": "US", "period": "2021", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 9956.5 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Self-employed, unincorporated", "geo": "US", "period": "2022", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 9873.6 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Self-employed, unincorporated", "geo": "US", "period": "2023", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 9728.2 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Self-employed, unincorporated", "geo": "US", "period": "2024", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 9920 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Self-employed, unincorporated", "geo": "US", "period": "2025", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 9835.8 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Employed, all", "geo": "US", "period": "2019", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 157538.1 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Employed, all", "geo": "US", "period": "2020", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 147794.8 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Employed, all", "geo": "US", "period": "2021", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 152580.7 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Employed, all", "geo": "US", "period": "2022", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 158291.1 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Employed, all", "geo": "US", "period": "2023", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 161036.6 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Employed, all", "geo": "US", "period": "2024", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 161345.5 }, { "badge": "Measured", "caveat": "Main job only, so side hustles aren't counted. The 2025 average covers 11 months: the series has no October 2025 estimate.", "computed_by_aly": "Annual average of monthly, not seasonally adjusted series LNU02048984, LNU02027714 and LNU02000000", "figure": "Employed, all", "geo": "US", "period": "2025", "source": "US Bureau of Labor Statistics", "source_published": "data to Sep 2026, read 10 Oct 2026", "source_title": "Current Population Survey", "source_url": "https://fred.stlouisfed.org/series/LNU02048984", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 163493 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Self-employed, incorporated", "geo": "Canada", "period": "2019", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 1292.5 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Self-employed, incorporated", "geo": "Canada", "period": "2020", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 1211 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Self-employed, incorporated", "geo": "Canada", "period": "2021", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 1204.6 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Self-employed, incorporated", "geo": "Canada", "period": "2022", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 1215.4 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Self-employed, incorporated", "geo": "Canada", "period": "2023", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 1276.2 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Self-employed, incorporated", "geo": "Canada", "period": "2024", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 1293.7 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Self-employed, incorporated", "geo": "Canada", "period": "2025", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 1314.3 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Self-employed, unincorporated", "geo": "Canada", "period": "2019", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 1497.9 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Self-employed, unincorporated", "geo": "Canada", "period": "2020", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 1499 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Self-employed, unincorporated", "geo": "Canada", "period": "2021", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 1429.2 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Self-employed, unincorporated", "geo": "Canada", "period": "2022", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 1401.2 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Self-employed, unincorporated", "geo": "Canada", "period": "2023", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 1363.1 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Self-employed, unincorporated", "geo": "Canada", "period": "2024", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 1366 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Self-employed, unincorporated", "geo": "Canada", "period": "2025", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 1378.7 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Employed, all", "geo": "Canada", "period": "2019", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 19070.8 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Employed, all", "geo": "Canada", "period": "2020", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 18068.5 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Employed, all", "geo": "Canada", "period": "2021", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 18964.1 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Employed, all", "geo": "Canada", "period": "2022", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 19739.5 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Employed, all", "geo": "Canada", "period": "2023", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 20334.8 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Employed, all", "geo": "Canada", "period": "2024", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 20730.5 }, { "badge": "Measured", "caveat": "The share was 16.1% in 2000. Solo workers with no paid help barely moved.", "computed_by_aly": "Incorporated and unincorporated, with and without paid help, summed", "figure": "Employed, all", "geo": "Canada", "period": "2025", "source": "Statistics Canada", "source_published": "9 Jan 2026", "source_title": "Labour Force Survey, table 14-10-0027-01", "source_url": "https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410002701", "stat": 3, "strength": "Primary (official statistics)", "unit": "people (thousands)", "value": 21028.7 }, { "badge": "Projection", "caveat": "Brand money for sponsored content only: no affiliate, subscriptions, tips or merch. 2025 was projected in November 2025.", "computed_by_aly": "", "figure": "Creator ad spend", "geo": "US", "period": "2021", "source": "IAB", "source_published": "20 Nov 2025", "source_title": "2025 Creator Economy Ad Spend & Strategy Report", "source_url": "https://www.iab.com/insights/2025-creator-economy-ad-spend-strategy-report/", "stat": 4, "strength": "Secondary (trade-body model and buyer survey)", "unit": "USD billions", "value": 13.9 }, { "badge": "Projection", "caveat": "Brand money for sponsored content only: no affiliate, subscriptions, tips or merch. 2025 was projected in November 2025.", "computed_by_aly": "", "figure": "Creator ad spend", "geo": "US", "period": "2024", "source": "IAB", "source_published": "20 Nov 2025", "source_title": "2025 Creator Economy Ad Spend & Strategy Report", "source_url": "https://www.iab.com/insights/2025-creator-economy-ad-spend-strategy-report/", "stat": 4, "strength": "Secondary (trade-body model and buyer survey)", "unit": "USD billions", "value": 29.5 }, { "badge": "Projection", "caveat": "Brand money for sponsored content only: no affiliate, subscriptions, tips or merch. 2025 was projected in November 2025.", "computed_by_aly": "", "figure": "Creator ad spend", "geo": "US", "period": "2025", "source": "IAB", "source_published": "20 Nov 2025", "source_title": "2025 Creator Economy Ad Spend & Strategy Report", "source_url": "https://www.iab.com/insights/2025-creator-economy-ad-spend-strategy-report/", "stat": 4, "strength": "Secondary (trade-body model and buyer survey)", "unit": "USD billions", "value": 37 }, { "badge": "Projection", "caveat": "Brand money for sponsored content only: no affiliate, subscriptions, tips or merch. 2025 was projected in November 2025.", "computed_by_aly": "", "figure": "Creator ad spend", "geo": "US", "period": "2026", "source": "IAB", "source_published": "20 Nov 2025", "source_title": "2025 Creator Economy Ad Spend & Strategy Report", "source_url": "https://www.iab.com/insights/2025-creator-economy-ad-spend-strategy-report/", "stat": 4, "strength": "Secondary (trade-body model and buyer survey)", "unit": "USD billions", "value": 44 }, { "badge": "Measured", "caveat": "Includes record labels and media companies, not only independent creators.", "computed_by_aly": "", "figure": "YouTube payouts to creators, artists and media companies", "geo": "Global", "period": "2021–2025", "source": "YouTube", "source_published": "21 Jan 2026", "source_title": "Neal Mohan's 2026 letter to creators", "source_url": "https://www.tubefilter.com/2026/01/21/neal-mohans-2026-letter-to-creators-a-lot-of-ai-a-tiktok-shop-competitor-and-beautifully-produced-tv-to-compete-with-netflix/", "stat": 5, "strength": "Primary (company disclosure), via Tubefilter", "unit": "USD billions", "value": 100 }, { "badge": "Measured", "caveat": "How sponsorships are detected isn't disclosed.", "computed_by_aly": "", "figure": "Sponsored YouTube videos", "geo": "Global", "period": "H1 2025", "source": "Gospel Stats", "source_published": "22 Oct 2025", "source_title": "YouTube Sponsorship Landscape Report", "source_url": "https://www.tubefilter.com/2025/10/22/gospel-stats-youtube-sponsorship-landscape-report/", "stat": 6, "strength": "Vendor data, via Tubefilter", "unit": "videos", "value": 65759 }, { "badge": "Measured", "caveat": "How sponsorships are detected isn't disclosed.", "computed_by_aly": "", "figure": "Sponsored YouTube videos, change on H1 2024", "geo": "Global", "period": "H1 2025", "source": "Gospel Stats", "source_published": "22 Oct 2025", "source_title": "YouTube Sponsorship Landscape Report", "source_url": "https://www.tubefilter.com/2025/10/22/gospel-stats-youtube-sponsorship-landscape-report/", "stat": 6, "strength": "Vendor data, via Tubefilter", "unit": "percent", "value": 54 }, { "badge": "Measured", "caveat": "The top 100 brands per industry, by CreatorIQ's own earned-media model.", "computed_by_aly": "", "figure": "Creators working with software and tech brands, change on 2024", "geo": "Global", "period": "2025", "source": "CreatorIQ", "source_published": "25 Feb 2026", "source_title": "2025 Creator Economy Report: Top Industries, Hottest Brands", "source_url": "https://www.creatoriq.com/blog/creator-economy-top-brands-2025", "stat": 7, "strength": "Vendor data", "unit": "percent", "value": 134 }, { "badge": "Aly data", "caveat": "Curated for tech creators, not a census of every program. “Headline” is a program's own highest stated rate.", "computed_by_aly": "", "figure": "Programs listed", "geo": "Global", "period": "2026-10-09", "source": "Aly", "source_published": "9 Oct 2026", "source_title": "Affiliate programs for tech creators (CC BY 4.0)", "source_url": "https://aly.bio/resources/affiliate-programs", "stat": 8, "strength": "Primary (Aly's own reading of each program's page)", "unit": "programs", "value": 173 }, { "badge": "Aly data", "caveat": "Curated for tech creators, not a census of every program. “Headline” is a program's own highest stated rate.", "computed_by_aly": "", "figure": "AI tools", "geo": "Global", "period": "2026-10-09", "source": "Aly", "source_published": "9 Oct 2026", "source_title": "Affiliate programs for tech creators (CC BY 4.0)", "source_url": "https://aly.bio/resources/affiliate-programs", "stat": 8, "strength": "Primary (Aly's own reading of each program's page)", "unit": "programs", "value": 45 }, { "badge": "Aly data", "caveat": "Curated for tech creators, not a census of every program. “Headline” is a program's own highest stated rate.", "computed_by_aly": "", "figure": "AI tools: AI video", "geo": "Global", "period": "2026-10-09", "source": "Aly", "source_published": "9 Oct 2026", "source_title": "Affiliate programs for tech creators (CC BY 4.0)", "source_url": "https://aly.bio/resources/affiliate-programs", "stat": 8, "strength": "Primary (Aly's own reading of each program's page)", "unit": "programs", "value": 13 }, { "badge": "Aly data", "caveat": "Curated for tech creators, not a census of every program. “Headline” is a program's own highest stated rate.", "computed_by_aly": "", "figure": "AI tools: AI voice & audio", "geo": "Global", "period": "2026-10-09", "source": "Aly", "source_published": "9 Oct 2026", "source_title": "Affiliate programs for tech creators (CC BY 4.0)", "source_url": "https://aly.bio/resources/affiliate-programs", "stat": 8, "strength": "Primary (Aly's own reading of each program's page)", "unit": "programs", "value": 10 }, { "badge": "Aly data", "caveat": "Curated for tech creators, not a census of every program. “Headline” is a program's own highest stated rate.", "computed_by_aly": "", "figure": "AI tools: AI writing & research", "geo": "Global", "period": "2026-10-09", "source": "Aly", "source_published": "9 Oct 2026", "source_title": "Affiliate programs for tech creators (CC BY 4.0)", "source_url": "https://aly.bio/resources/affiliate-programs", "stat": 8, "strength": "Primary (Aly's own reading of each program's page)", "unit": "programs", "value": 7 }, { "badge": "Aly data", "caveat": "Curated for tech creators, not a census of every program. “Headline” is a program's own highest stated rate.", "computed_by_aly": "", "figure": "AI tools: AI automation & agents", "geo": "Global", "period": "2026-10-09", "source": "Aly", "source_published": "9 Oct 2026", "source_title": "Affiliate programs for tech creators (CC BY 4.0)", "source_url": "https://aly.bio/resources/affiliate-programs", "stat": 8, "strength": "Primary (Aly's own reading of each program's page)", "unit": "programs", "value": 6 }, { "badge": "Aly data", "caveat": "Curated for tech creators, not a census of every program. “Headline” is a program's own highest stated rate.", "computed_by_aly": "", "figure": "AI tools: AI coding & dev tools", "geo": "Global", "period": "2026-10-09", "source": "Aly", "source_published": "9 Oct 2026", "source_title": "Affiliate programs for tech creators (CC BY 4.0)", "source_url": "https://aly.bio/resources/affiliate-programs", "stat": 8, "strength": "Primary (Aly's own reading of each program's page)", "unit": "programs", "value": 5 }, { "badge": "Aly data", "caveat": "Curated for tech creators, not a census of every program. “Headline” is a program's own highest stated rate.", "computed_by_aly": "", "figure": "AI tools: AI image & design", "geo": "Global", "period": "2026-10-09", "source": "Aly", "source_published": "9 Oct 2026", "source_title": "Affiliate programs for tech creators (CC BY 4.0)", "source_url": "https://aly.bio/resources/affiliate-programs", "stat": 8, "strength": "Primary (Aly's own reading of each program's page)", "unit": "programs", "value": 4 }, { "badge": "Aly data", "caveat": "Curated for tech creators, not a census of every program. “Headline” is a program's own highest stated rate.", "computed_by_aly": "", "figure": "Pay on renewals (3 payments or more)", "geo": "Global", "period": "2026-10-09", "source": "Aly", "source_published": "9 Oct 2026", "source_title": "Affiliate programs for tech creators (CC BY 4.0)", "source_url": "https://aly.bio/resources/affiliate-programs", "stat": 8, "strength": "Primary (Aly's own reading of each program's page)", "unit": "programs", "value": 104 }, { "badge": "Aly data", "caveat": "Curated for tech creators, not a census of every program. “Headline” is a program's own highest stated rate.", "computed_by_aly": "", "figure": "Pays for: One payment", "geo": "Global", "period": "2026-10-09", "source": "Aly", "source_published": "9 Oct 2026", "source_title": "Affiliate programs for tech creators (CC BY 4.0)", "source_url": "https://aly.bio/resources/affiliate-programs", "stat": 8, "strength": "Primary (Aly's own reading of each program's page)", "unit": "programs", "value": 51 }, { "badge": "Aly data", "caveat": "Curated for tech creators, not a census of every program. “Headline” is a program's own highest stated rate.", "computed_by_aly": "", "figure": "Pays for: 3 to 36 months", "geo": "Global", "period": "2026-10-09", "source": "Aly", "source_published": "9 Oct 2026", "source_title": "Affiliate programs for tech creators (CC BY 4.0)", "source_url": "https://aly.bio/resources/affiliate-programs", "stat": 8, "strength": "Primary (Aly's own reading of each program's page)", "unit": "programs", "value": 55 }, { "badge": "Aly data", "caveat": "Curated for tech creators, not a census of every program. “Headline” is a program's own highest stated rate.", "computed_by_aly": "", "figure": "Pays for: Recurring or lifetime", "geo": "Global", "period": "2026-10-09", "source": "Aly", "source_published": "9 Oct 2026", "source_title": "Affiliate programs for tech creators (CC BY 4.0)", "source_url": "https://aly.bio/resources/affiliate-programs", "stat": 8, "strength": "Primary (Aly's own reading of each program's page)", "unit": "programs", "value": 49 }, { "badge": "Aly data", "caveat": "Curated for tech creators, not a census of every program. “Headline” is a program's own highest stated rate.", "computed_by_aly": "", "figure": "Pays for: Not stated", "geo": "Global", "period": "2026-10-09", "source": "Aly", "source_published": "9 Oct 2026", "source_title": "Affiliate programs for tech creators (CC BY 4.0)", "source_url": "https://aly.bio/resources/affiliate-programs", "stat": 8, "strength": "Primary (Aly's own reading of each program's page)", "unit": "programs", "value": 18 }, { "badge": "Aly data", "caveat": "Curated for tech creators, not a census of every program. “Headline” is a program's own highest stated rate.", "computed_by_aly": "", "figure": "Median headline commission (149 programs state a rate)", "geo": "Global", "period": "2026-10-09", "source": "Aly", "source_published": "9 Oct 2026", "source_title": "Affiliate programs for tech creators (CC BY 4.0)", "source_url": "https://aly.bio/resources/affiliate-programs", "stat": 8, "strength": "Primary (Aly's own reading of each program's page)", "unit": "percent", "value": 30 }, { "badge": "Aly data", "caveat": "Curated for tech creators, not a census of every program. “Headline” is a program's own highest stated rate.", "computed_by_aly": "", "figure": "Median headline commission, AI tools (41 state a rate)", "geo": "Global", "period": "2026-10-09", "source": "Aly", "source_published": "9 Oct 2026", "source_title": "Affiliate programs for tech creators (CC BY 4.0)", "source_url": "https://aly.bio/resources/affiliate-programs", "stat": 8, "strength": "Primary (Aly's own reading of each program's page)", "unit": "percent", "value": 25 }, { "badge": "Aly data", "caveat": "Curated for tech creators, not a census of every program. “Headline” is a program's own highest stated rate.", "computed_by_aly": "", "figure": "Closed or unconfirmed in the same sweep", "geo": "Global", "period": "2026-10-09", "source": "Aly", "source_published": "9 Oct 2026", "source_title": "Affiliate programs for tech creators (CC BY 4.0)", "source_url": "https://aly.bio/resources/affiliate-programs", "stat": 8, "strength": "Primary (Aly's own reading of each program's page)", "unit": "programs", "value": 14 }, { "badge": "Measured", "caveat": "Engagement rate as HypeAuditor defines it. 2024 data, worldwide.", "computed_by_aly": "", "figure": "Instagram engagement rate, nano accounts (1K–10K)", "geo": "Global", "period": "2024", "source": "HypeAuditor", "source_published": "2025", "source_title": "State of Influencer Marketing 2025", "source_url": "https://hypeauditor.com/state-of-influencer-marketing-2025/", "stat": 9, "strength": "Vendor data", "unit": "percent", "value": 2.19 }, { "badge": "Measured", "caveat": "Engagement rate as HypeAuditor defines it. 2024 data, worldwide.", "computed_by_aly": "", "figure": "Nano accounts' share of Instagram creators", "geo": "Global", "period": "2024", "source": "HypeAuditor", "source_published": "2025", "source_title": "State of Influencer Marketing 2025", "source_url": "https://hypeauditor.com/state-of-influencer-marketing-2025/", "stat": 9, "strength": "Vendor data", "unit": "percent", "value": 76 }, { "badge": "Survey", "caveat": "Plans, not spend. Mostly global respondents.", "computed_by_aly": "", "figure": "Marketers planning to expand nano creator work", "geo": "Global", "period": "2026", "source": "Influencer Marketing Hub", "source_published": "4 May 2026", "source_title": "Influencer Marketing Benchmark Report 2026", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "stat": 10, "strength": "Vendor survey (600+ respondents)", "unit": "percent", "value": 51.43 }, { "badge": "Survey", "caveat": "Plans, not spend. Mostly global respondents.", "computed_by_aly": "", "figure": "Marketers planning to cut nano creator work", "geo": "Global", "period": "2026", "source": "Influencer Marketing Hub", "source_published": "4 May 2026", "source_title": "Influencer Marketing Benchmark Report 2026", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "stat": 10, "strength": "Vendor survey (600+ respondents)", "unit": "percent", "value": 10 }, { "badge": "Survey", "caveat": "Plans, not spend. Mostly global respondents.", "computed_by_aly": "", "figure": "Marketers planning to expand micro creator work", "geo": "Global", "period": "2026", "source": "Influencer Marketing Hub", "source_published": "4 May 2026", "source_title": "Influencer Marketing Benchmark Report 2026", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "stat": 10, "strength": "Vendor survey (600+ respondents)", "unit": "percent", "value": 52.83 }, { "badge": "Measured", "caveat": "A marketplace for small deals, so it skews low.", "computed_by_aly": "", "figure": "Marketplace collaborations priced under $300", "geo": "Global", "period": "2025", "source": "Collabstr", "source_published": "Mar 2026", "source_title": "2026 Influencer Marketing Report", "source_url": "https://www.storyboard18.com/how-it-works/80-influencer-deals-under-300-brands-shift-to-ugc-report-92782.htm", "stat": 11, "strength": "Vendor data (21,000+ marketplace collaborations), via Storyboard18", "unit": "percent", "value": 80 } ], "stats": [ { "badge": "Measured", "citation": "5.67M US business applications in 2025, the most since the count began in 2005 (US Census Bureau, Business Formation Statistics, 11 Sep 2026; compiled in The Tech Creator Index 2026, Aly, aly.bio/index/2026).", "claim": "5.67M US business applications in 2025, the most since the count began in 2005", "number": 1, "url": "https://aly.bio/index/2026#stat-1" }, { "badge": "Measured", "citation": "7 in 10 US business applications in 2025 came from businesses not expected to hire (US Census Bureau, Business Formation Statistics, 11 Sep 2026; compiled in The Tech Creator Index 2026, Aly, aly.bio/index/2026).", "claim": "7 in 10 US business applications in 2025 came from businesses not expected to hire", "number": 2, "url": "https://aly.bio/index/2026#stat-2" }, { "badge": "Measured", "citation": "16.8M Americans were self-employed in 2025, 10.3% of workers (US Bureau of Labor Statistics, Current Population Survey, data to Sep 2026, read 10 Oct 2026; compiled in The Tech Creator Index 2026, Aly, aly.bio/index/2026).", "claim": "16.8M Americans were self-employed in 2025, 10.3% of workers", "number": 3, "url": "https://aly.bio/index/2026#stat-3" }, { "badge": "Projection", "citation": "US brands spent a projected $37 billion on creators in 2025, up 26% (IAB, 2025 Creator Economy Ad Spend & Strategy Report, 20 Nov 2025; compiled in The Tech Creator Index 2026, Aly, aly.bio/index/2026).", "claim": "US brands spent a projected $37 billion on creators in 2025, up 26%", "number": 4, "url": "https://aly.bio/index/2026#stat-4" }, { "badge": "Measured", "citation": "YouTube paid over $100 billion to creators, artists and media companies in four years (YouTube, Neal Mohan's 2026 letter to creators, 21 Jan 2026; compiled in The Tech Creator Index 2026, Aly, aly.bio/index/2026).", "claim": "YouTube paid over $100 billion to creators, artists and media companies in four years", "number": 5, "url": "https://aly.bio/index/2026#stat-5" }, { "badge": "Measured", "citation": "Sponsored YouTube videos rose nearly 54% in the first half of 2025 (Gospel Stats, YouTube Sponsorship Landscape Report, 22 Oct 2025; compiled in The Tech Creator Index 2026, Aly, aly.bio/index/2026).", "claim": "Sponsored YouTube videos rose nearly 54% in the first half of 2025", "number": 6, "url": "https://aly.bio/index/2026#stat-6" }, { "badge": "Measured", "citation": "Software and tech brands worked with 134% more creators in 2025, #1 of 15 industries (CreatorIQ, 2025 Creator Economy Report: Top Industries, Hottest Brands, 25 Feb 2026; compiled in The Tech Creator Index 2026, Aly, aly.bio/index/2026).", "claim": "Software and tech brands worked with 134% more creators in 2025, #1 of 15 industries", "number": 7, "url": "https://aly.bio/index/2026#stat-7" }, { "badge": "Aly data", "citation": "Aly (2026). The Tech Creator Index 2026, stat 8: 60% of 173 tech-creator affiliate programs pay on renewals, not just the first sale; 45 are AI tools. aly.bio/index/2026. Data CC BY 4.0, 9 Oct 2026.", "claim": "60% of 173 tech-creator affiliate programs pay on renewals, not just the first sale; 45 are AI tools", "number": 8, "url": "https://aly.bio/index/2026#stat-8" }, { "badge": "Measured", "citation": "Nano Instagram accounts (1K–10K followers) have the highest engagement of any tier, 2.19% (HypeAuditor, State of Influencer Marketing 2025, 2025; compiled in The Tech Creator Index 2026, Aly, aly.bio/index/2026).", "claim": "Nano Instagram accounts (1K–10K followers) have the highest engagement of any tier, 2.19%", "number": 9, "url": "https://aly.bio/index/2026#stat-9" }, { "badge": "Survey", "citation": "51% of marketers plan to expand work with nano creators in 2026; 10% plan to cut (Influencer Marketing Hub, Influencer Marketing Benchmark Report 2026, 4 May 2026; compiled in The Tech Creator Index 2026, Aly, aly.bio/index/2026).", "claim": "51% of marketers plan to expand work with nano creators in 2026; 10% plan to cut", "number": 10, "url": "https://aly.bio/index/2026#stat-10" }, { "badge": "Measured", "citation": "Nearly 80% of creator deals on Collabstr's marketplace were priced under $300 (Collabstr, 2026 Influencer Marketing Report, Mar 2026; compiled in The Tech Creator Index 2026, Aly, aly.bio/index/2026).", "claim": "Nearly 80% of creator deals on Collabstr's marketplace were priced under $300", "number": 11, "url": "https://aly.bio/index/2026#stat-11" } ], "title": "The Tech Creator Index 2026", "url": "https://aly.bio/index/2026", "downloads": { "csv": "https://aly.bio/index/2026/data.csv", "json": "https://aly.bio/index/2026/data.json" } }